ICM's new look was designed to reflect the image perceived by its customers.
ICM had been known by customers since day one as an honest, hard-working leader in the ethanol industry. An outside survey returned comments such as "Best in class," "Our first choice," and "Innovators." So, the company redesigned its purple, gold, and teal logo to adopt a look that fit those impressions as well as the company's new tagline, "The energy of innovation." The new image was unveiled at the Fuel Ethanol Workshop (FEW) held in Kansas City, MO.