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Innovation

NASCAR, Ethanol Industry Join Forces

kjmcomm@comcast.net
NASCAR / Growth Energy Announce Historic American Ethanol Partnership
America’s Sport Joins Forces with America’s Fuel to Usher in New Era of Racing, Consumer Education
LAS VEGAS, Nev. – NASCAR, America’s most‐watched sport, and Growth Energy, the country’s leading
voice for the U.S. ethanol industry, announced today that they have formed a historic new partnership
that will help acquaint tens of millions of Americans with the significant environmental, economic, and
national security benefits of domestic ethanol.
This new partnership, announced by NASCAR CEO Brian France, comes just weeks after NASCAR publicly
stated that it would be taking its environmental commitment to the next level by fueling its races with
Sunoco Green E15 – a fuel that includes 15 percent renewable American ethanol, which is produced
from corn that is grown and harvested by American farmers, and then processed and produced at
ethanol plants across the United States.
Ethanol partners from around the country gathered at 15 separate Growth Energy‐organized American
Ethanol Watch Parties in cities such as Des Moines, Indianapolis, Wichita, Columbus, Denver,
Sacramento, Lincoln, Neb., and Lansing, Mich. to celebrate this historic partnership.
“Today, America’s sport and America’s fuel have kicked‐off one of the most exciting partnerships in the
history of NASCAR,” said NASCAR Legend Rusty Wallace. “This is a great moment for our sport and a
great moment for the hardworking men and women across the country who help make and produce
this great fuel.”
“There is nothing more American than NASCAR, and there is no fuel more American than ethanol. This is
a perfect partnership,” said Tom Buis, CEO of Growth Energy. “We are so proud that the bounty which
America’s farmers produce throughout the week will be used in NASCAR racing on Sunday.”
“We’re very excited to demonstrate the powerful performance associated with fuel ethanol’s high
octane value, and a NASCAR race track is the perfect stage. It’s also a great platform to educate millions
of fans about the public health benefits of ethanol,” said Dave Vander Griend, president and CEO of ICM,
Inc. “Today’s announcement on the dynamic partnership between American Ethanol and NASCAR really
spotlights the untapped potential of agriculture. For centuries, American farmers have successfully
demonstrated their ability to harness innovation and ingenuity to deliver homegrown food, fiber, and
fuel. Maintaining a solid agricultural foundation will play a tremendous role in maintaining a strong U.S.
economy, and by displacing millions of barrels of foreign oil with homegrown fuel, that role will expand
even further.”
The official partnership to NASCAR is being made through a newly‐formed organization, American
Ethanol, created by Growth Energy with the support of the National Corn Growers Association and other
key U.S. farming and ethanol leaders. As an Official NASCAR Partner, American Ethanol will become a
truly integrated industry player with activation to include exciting firsts for the sport:
• Starting with Daytona in 2011, NASCAR’s Green Flag will be branded to feature both American
Ethanol and NASCAR Green; symbolizing NASCAR’s continued efforts toward environmental
responsibility
• The driver with the fastest average speed on restarts per race will be presented with the
American Ethanol Green Flag Restart Award
• American Ethanol branding on the Fuel Port of every car in each NASCAR national series
• Presenting sponsorship of the NASCAR Green Summit
“NASCAR and American Ethanol are ideal partners,” said NASCAR Chairman and CEO Brian France.
“NASCAR is a great American sport in its third generation of family ownership, and ethanol is produced
from the harvest of family‐owned farms across our country’s heartland.
“American Ethanol’s new partnership with NASCAR is much larger and more ambitious than a typical
sports sponsorship. Here we have an entire industry looking to NASCAR to communicate its message
that America is capable of producing its own renewable, greener fuel. The entire NASCAR industry will
benefit from American Ethanol’s multi‐faceted support of NASCAR, as well as from thousands of farmers
and members of the ethanol supply chain now serving as new ambassadors for the sport.”